In particular
Client: dOT – outdoor taste
Agency: creaidea
Designer: Eleonora
2023-2024
dOT, the cult event of outdoor living Sagrato and cloisters of the Church of San Marco
Amidst the vibrant atmosphere of the Salone del Mobile, there was an event that literally took design outside the showrooms: dOT design Outdoor Taste. Set in the evocative setting of Piazza San Marco in Milan, this event was not just a design showcase but a true meeting point for architects, creatives, and design enthusiasts. Networking, sales, and plenty of inspiration—all in the open air.
Designing the Outdoors with Creativity
As a partner of the official event of the Brera Design District and Fuorisalone.it, we were responsible for taking care of every visual and logistical detail, from concept to realization. The challenge was ambitious: to create a coordinated image that conveyed dOT’s vision of fluid design while at the same time setting up delicate yet visually striking scenography—capable of amazing without distracting.
We took care of the entire image from scratch: branding and communication, spatial and set design, and even all the logistics. In short, our team transformed the square into an elegant design oasis.
And we didn’t stop there: we also managed social media communication, telling the story of the event through photos, videos, and stories that brought dOT’s energy and beauty directly to users’ feeds. The result? A constant flow of content that kept the audience’s attention high throughout the entire Salone del Mobile.
