{"id":247647,"date":"2026-03-26T14:32:37","date_gmt":"2026-03-26T14:32:37","guid":{"rendered":"https:\/\/creaideagency.it\/portfolio\/ideate-gtm\/"},"modified":"2026-03-27T10:18:51","modified_gmt":"2026-03-27T10:18:51","slug":"ideate-gtm","status":"publish","type":"harington_portfolio","link":"https:\/\/creaideagency.it\/en\/portfolio\/ideate-gtm\/","title":{"rendered":"Ideate GTM"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"247647\" class=\"elementor elementor-247647 elementor-247612\" data-elementor-settings=\"{&quot;element_pack_global_tooltip_width&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;element_pack_global_tooltip_width_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;element_pack_global_tooltip_width_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;element_pack_global_tooltip_padding&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;top&quot;:&quot;&quot;,&quot;right&quot;:&quot;&quot;,&quot;bottom&quot;:&quot;&quot;,&quot;left&quot;:&quot;&quot;,&quot;isLinked&quot;:true},&quot;element_pack_global_tooltip_padding_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;top&quot;:&quot;&quot;,&quot;right&quot;:&quot;&quot;,&quot;bottom&quot;:&quot;&quot;,&quot;left&quot;:&quot;&quot;,&quot;isLinked&quot;:true},&quot;element_pack_global_tooltip_padding_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;top&quot;:&quot;&quot;,&quot;right&quot;:&quot;&quot;,&quot;bottom&quot;:&quot;&quot;,&quot;left&quot;:&quot;&quot;,&quot;isLinked&quot;:true},&quot;element_pack_global_tooltip_border_radius&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;top&quot;:&quot;&quot;,&quot;right&quot;:&quot;&quot;,&quot;bottom&quot;:&quot;&quot;,&quot;left&quot;:&quot;&quot;,&quot;isLinked&quot;:true},&quot;element_pack_global_tooltip_border_radius_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;top&quot;:&quot;&quot;,&quot;right&quot;:&quot;&quot;,&quot;bottom&quot;:&quot;&quot;,&quot;left&quot;:&quot;&quot;,&quot;isLinked&quot;:true},&quot;element_pack_global_tooltip_border_radius_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;top&quot;:&quot;&quot;,&quot;right&quot;:&quot;&quot;,&quot;bottom&quot;:&quot;&quot;,&quot;left&quot;:&quot;&quot;,&quot;isLinked&quot;:true}}\" data-elementor-post-type=\"harington_portfolio\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c7e0d2c row_padding_top row_padding_left row_padding_right elementor-full-width content-max-width full light-section inherit-header-color elementor-section-height-default elementor-section-height-default\" data-id=\"c7e0d2c\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-d015680\" data-id=\"d015680\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-575888a elementor-widget elementor-widget-heading\" data-id=\"575888a\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">In particular<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-738895f elementor-widget elementor-widget-text-editor\" data-id=\"738895f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h6>CLIENT: IDEATE GTM<br>AGENCY: CREAIDEA<br>DESIGNER: ELEONORA<br>TEAM: CATALINA, GIADA<br>2026<\/h6><h6> <\/h6>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-2e845b0\" data-id=\"2e845b0\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-51e6778 elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"51e6778\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">THE CHALLENGE<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a3eb019 elementor-widget__width-initial ep-parallax-effects-yes elementor-widget elementor-widget-text-editor\" data-id=\"a3eb019\" data-element_type=\"widget\" data-settings=\"{&quot;ep_parallax_effects_show&quot;:&quot;yes&quot;,&quot;ep_parallax_effects_y&quot;:&quot;yes&quot;,&quot;ep_parallax_effects_y_start&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:50,&quot;sizes&quot;:[]},&quot;ep_parallax_effects_y_end&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:0,&quot;sizes&quot;:[]},&quot;ep_parallax_effects_rotate_start&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;ep_parallax_effects_rotate_end&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;ep_parallax_effects_scale_start&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:1,&quot;sizes&quot;:[]},&quot;ep_parallax_effects_scale_end&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:1,&quot;sizes&quot;:[]},&quot;ep_parallax_effects_hue_value&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;ep_parallax_effects_sepia_value&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:1,&quot;sizes&quot;:[]},&quot;ep_parallax_effects_easing_value&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:1,&quot;sizes&quot;:[]},&quot;ep_parallax_effects_target&quot;:&quot;self&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>To develop a distinctive brand identity capable of reflecting IDEATE\u2019s innovative nature, building a coherent and recognizable visual system through logo, colors, and typography.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a929daa elementor-widget elementor-widget-spacer\" data-id=\"a929daa\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7ac147f elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"7ac147f\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">THE APPROACH<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-574270a elementor-widget__width-initial ep-parallax-effects-yes elementor-widget elementor-widget-text-editor\" data-id=\"574270a\" data-element_type=\"widget\" data-settings=\"{&quot;ep_parallax_effects_show&quot;:&quot;yes&quot;,&quot;ep_parallax_effects_y&quot;:&quot;yes&quot;,&quot;ep_parallax_effects_y_start&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:50,&quot;sizes&quot;:[]},&quot;ep_parallax_effects_y_end&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:0,&quot;sizes&quot;:[]},&quot;ep_parallax_effects_rotate_start&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;ep_parallax_effects_rotate_end&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;ep_parallax_effects_scale_start&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:1,&quot;sizes&quot;:[]},&quot;ep_parallax_effects_scale_end&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:1,&quot;sizes&quot;:[]},&quot;ep_parallax_effects_hue_value&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;ep_parallax_effects_sepia_value&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:1,&quot;sizes&quot;:[]},&quot;ep_parallax_effects_easing_value&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:1,&quot;sizes&quot;:[]},&quot;ep_parallax_effects_target&quot;:&quot;self&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The project began with the creation of a typographic logo, defining a modern and clean font choice able to convey clarity and contemporaneity. Starting from this foundation, we developed an essential color palette with a bold accent to balance professionalism and creativity.<br>Subsequently, a distinctive graphic element was introduced, designed to complement the logotype and enrich the visual identity. The entire system was created to ensure consistency, recognizability, and flexibility across all touchpoints.   <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t<div class=\"content-row-elementor elementor-element elementor-element-03a90de dark-section inherit-header-color full_elementor row_padding_left_elementor row_padding_right_elementor e-flex e-con-boxed e-con e-parent\" data-id=\"03a90de\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-309454b elementor-widget elementor-widget-spacer\" data-id=\"309454b\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"content-row-elementor elementor-element elementor-element-6aa698e dark-section inherit-header-color full_elementor row_padding_left_elementor row_padding_right_elementor e-flex e-con-boxed e-con e-parent\" data-id=\"6aa698e\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"content-row-elementor elementor-element elementor-element-dd0265c e-con-full dark-section inherit-header-color full_elementor row_padding_left_elementor row_padding_right_elementor e-flex e-con e-child\" data-id=\"dd0265c\" data-element_type=\"container\">\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6ce0377 elementor-widget elementor-widget-image\" data-id=\"6ce0377\" data-element_type=\"widget\" data-settings=\"{&quot;motion_fx_motion_fx_scrolling&quot;:&quot;yes&quot;,&quot;motion_fx_motion_fx_mouse&quot;:&quot;yes&quot;,&quot;motion_fx_tilt_effect&quot;:&quot;yes&quot;,&quot;motion_fx_tilt_direction&quot;:&quot;negative&quot;,&quot;motion_fx_devices&quot;:[&quot;desktop&quot;,&quot;tablet&quot;,&quot;mobile&quot;],&quot;motion_fx_tilt_speed&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:4,&quot;sizes&quot;:[]}}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"848\" height=\"437\" src=\"https:\/\/creaideagency.it\/wp-content\/uploads\/2026\/03\/font-2_Ideate_CREAIDEAGENCY.png\" class=\"attachment-large size-large wp-image-247632\" alt=\"\" srcset=\"https:\/\/creaideagency.it\/wp-content\/uploads\/2026\/03\/font-2_Ideate_CREAIDEAGENCY.png 848w, https:\/\/creaideagency.it\/wp-content\/uploads\/2026\/03\/font-2_Ideate_CREAIDEAGENCY-300x155.png 300w, https:\/\/creaideagency.it\/wp-content\/uploads\/2026\/03\/font-2_Ideate_CREAIDEAGENCY-768x396.png 768w\" sizes=\"(max-width: 848px) 100vw, 848px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"content-row-elementor elementor-element elementor-element-f3f9ecd e-con-full dark-section inherit-header-color full_elementor row_padding_left_elementor row_padding_right_elementor e-flex e-con e-child\" data-id=\"f3f9ecd\" data-element_type=\"container\">\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0781592 elementor-widget elementor-widget-image\" data-id=\"0781592\" data-element_type=\"widget\" data-settings=\"{&quot;motion_fx_motion_fx_scrolling&quot;:&quot;yes&quot;,&quot;motion_fx_motion_fx_mouse&quot;:&quot;yes&quot;,&quot;motion_fx_tilt_effect&quot;:&quot;yes&quot;,&quot;motion_fx_devices&quot;:[&quot;desktop&quot;,&quot;tablet&quot;,&quot;mobile&quot;],&quot;motion_fx_tilt_speed&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:4,&quot;sizes&quot;:[]}}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"855\" height=\"436\" src=\"https:\/\/creaideagency.it\/wp-content\/uploads\/2026\/03\/font-1_Ideate_CREAIDEAGENCY-1.png\" class=\"attachment-large size-large wp-image-247642\" alt=\"\" srcset=\"https:\/\/creaideagency.it\/wp-content\/uploads\/2026\/03\/font-1_Ideate_CREAIDEAGENCY-1.png 855w, https:\/\/creaideagency.it\/wp-content\/uploads\/2026\/03\/font-1_Ideate_CREAIDEAGENCY-1-300x153.png 300w, https:\/\/creaideagency.it\/wp-content\/uploads\/2026\/03\/font-1_Ideate_CREAIDEAGENCY-1-768x392.png 768w\" sizes=\"(max-width: 855px) 100vw, 855px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"content-row-elementor elementor-element elementor-element-3ad6e3a e-con-full dark-section inherit-header-color full_elementor row_padding_left_elementor row_padding_right_elementor e-flex e-con e-child\" data-id=\"3ad6e3a\" data-element_type=\"container\">\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"content-row-elementor elementor-element elementor-element-8f6d393 dark-section inherit-header-color full_elementor row_padding_left_elementor row_padding_right_elementor e-flex e-con-boxed e-con e-parent\" data-id=\"8f6d393\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"content-row-elementor elementor-element elementor-element-87ea63f e-con-full dark-section inherit-header-color full_elementor row_padding_left_elementor row_padding_right_elementor e-flex e-con e-child\" data-id=\"87ea63f\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0c88784 elementor-widget elementor-widget-image\" data-id=\"0c88784\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"528\" height=\"528\" src=\"https:\/\/creaideagency.it\/wp-content\/uploads\/2026\/03\/cerchio-giallo_Ideate_CREAIDEAGENCY.png\" class=\"attachment-large size-large wp-image-247626\" alt=\"\" srcset=\"https:\/\/creaideagency.it\/wp-content\/uploads\/2026\/03\/cerchio-giallo_Ideate_CREAIDEAGENCY.png 528w, https:\/\/creaideagency.it\/wp-content\/uploads\/2026\/03\/cerchio-giallo_Ideate_CREAIDEAGENCY-300x300.png 300w, https:\/\/creaideagency.it\/wp-content\/uploads\/2026\/03\/cerchio-giallo_Ideate_CREAIDEAGENCY-150x150.png 150w\" sizes=\"(max-width: 528px) 100vw, 528px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"content-row-elementor elementor-element elementor-element-687ba52 e-con-full dark-section inherit-header-color full_elementor row_padding_left_elementor row_padding_right_elementor e-flex e-con e-child\" data-id=\"687ba52\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-67ba1b6 elementor-widget elementor-widget-image\" data-id=\"67ba1b6\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"528\" height=\"528\" src=\"https:\/\/creaideagency.it\/wp-content\/uploads\/2026\/03\/cerchio-bianco_Ideate_CREAIDEAGENCY.png\" class=\"attachment-large size-large wp-image-247623\" alt=\"\" srcset=\"https:\/\/creaideagency.it\/wp-content\/uploads\/2026\/03\/cerchio-bianco_Ideate_CREAIDEAGENCY.png 528w, https:\/\/creaideagency.it\/wp-content\/uploads\/2026\/03\/cerchio-bianco_Ideate_CREAIDEAGENCY-300x300.png 300w, https:\/\/creaideagency.it\/wp-content\/uploads\/2026\/03\/cerchio-bianco_Ideate_CREAIDEAGENCY-150x150.png 150w\" sizes=\"(max-width: 528px) 100vw, 528px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"content-row-elementor elementor-element elementor-element-814574c e-con-full dark-section inherit-header-color full_elementor row_padding_left_elementor row_padding_right_elementor e-flex e-con e-child\" data-id=\"814574c\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-cfa021d elementor-widget elementor-widget-image\" data-id=\"cfa021d\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"528\" height=\"528\" 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